Woodlodge expands indoor offering as houseplant trend continues to take root

Woodlodge is proud to launch the next phase of  its Root Indoor range of pots ahead of the 2022 season as more and more consumers start to value sustainability, closeness to nature and plants’ health benefits.

With the enthusiasm for houseplants continuing to soar and sales growing year on year, Woodlodge’s flagship interiors range has been refreshed and extended with brand new designs that will appeal to all demographics and compliment all interior designs.  Root Indoor’s latest lines have their finger on the pulse and are inspired by trend-led influences, allowing for retailers to offer customers the right style to suit their home.

Meet the extended family

Following on from the popular family of pot covers last year that triumphed in the New Product Award in Glee’s Garden, Home, Giftware and Clothing category, some new relatives are joining the brood.  Designed to be key drivers of impulse sales by injecting a sense of fun into plants, the family now includes Grandma, Grandpa, Aunt, Uncle and a new Child sibling to represent gardening across the generations.  With low price points of £12.99 and £9.99, these will have a mass appeal whilst instilling an early love of gardening with the younger members of a family.

All in a glaze

Additions to the Root Indoor portfolio include the latest glazed finishes in the houseplant market.   Whether it be the traditional earthy colours of Gaya and Geometric or the postmodernism style of  the Bubble, Orion or Pollock, the latest lines will appeal to consumers who are seeking to create a dramatic backdrop to indoor plant displays.

For lovers of flora, retailers are encouraged to stock the new nature inspired planters that are designed to complement the kitchen, conservatory or garden room.   The ornate detail of the Flower planters are available in both blue and green to represent the elements, whilst Eden brings delicate floral tones and simplicity to interiors.

Vintage

Take a peek at the most liked interiors on Instagram, and you will spot several pieces of vintage décor and this is a trend that retailers can capitalise on with Root Indoor’s expanded Vintage line.   The crackled glaze of the Vintage pots creates an authentic distressed effect, bringing a rustic charm that would appeal to shoppers who follow the Cottagecore trend.

The botanical designs are unique with their crackle-glazed finish that will vary from piece to piece and their floral and foliage designs tap into the consumer mindset for interior designs that blend into the natural environment.

Natural wicker

Natural materials like wicker have always been a hot design trend, create an earthy and light feeling in the home while still appearing super modern and stylish.  Consumers now want to incorporate more natural elements into their rooms so retailers can elevate their sales with Root’s Tencha Woven Pot with stand.  Ideal for small spaces, this pure design will elevate plants to new heights, create the illusion of a bigger space and maximise growing space in the home

Potted Faux Plants

Not everyone is lucky enough to possess a green thumb, and faux plants provide and  easy, low-maintenance way to breathe life into an interior.  Root’s new range opens a new door to retailers who are looking to attract an audience who may not have the time or confidence to plant an indoor oasis.

From aloes to monsteras and ferns to dracaenas, the faux plant collection is available in both free-standing pots and hanging planters to attract urban dwellers who have homes where space is at a premium.

Michael Woodlodge, Director of Woodlodge said: “Garden retail has seen a huge upswing in the younger demographic being drawn into garden centres to shop for houseplants.  For those who lack time, money and space, indoor plants are perceived as a way to improve their wellbeing and this is what’s is driving demand for indoor pots and containers.   We are delighted to have extended the Root Indoor range and respond to the soaring interest with fresh new designs that will help to grow sales in this popular category.”