Woodlodge is looking forward to starting the 2022 sales season in style by taking its popular garden and home décor range to Spring Fair next month.
The ultimate show for home and gift retail (February 6th – 9th) for many, Woodlodge will be exhibiting at the Spring Fair with their Snowlodge Christmas collection, Honey & Wild garden décor and Root Indoor range.
Whilst many are familiar with Woodlodge’s outdoor planter offering, the company has now diversified into indoor pots to capitalise on the houseplant boom, the festive market with Snowlodge and garden decoration following the acquisition of Adobe and The Foundry in 2020 . These exciting new offerings were launched to the garden trade to much acclaim and signifies the phenomenal expansion of the company.
With Trend Bible predicting that Christmas spending habits in 2022 will become a little more elaborate and family gatherings being all the more cherished following the pandemic, a return to authenticity is set to be key this Christmas, with Snowlodge leading the way with decorations made in warm and classic colours, from natural materials and elements.
Having spent time planning and researching in advance of the season, Woodlodge will exhibit both traditional and contemporary Christmas trends, allowing customers to buy a number of consumer styles . Snowlodge has been carefully curated and designed for the British market and will help retailers create their own Christmas theatre in store. Amongst the numerous handmade craft products on display will be room decorations, twig lights, ornaments, stars, baubles, gonks, candle and tea holders, Christmas scenes, plushes, pot covers, tree decorations as well as outdoor display pieces such as wreaths and LED lighting and ropes.
Root is Woodlodge’s flagship interiors range, designed for “plant parents” and features fresh new designs that will help retailers to grow sales in this ever-growing category. Fuelled by polished Instagram images and consumers wanting to add a touch of nature and colour to their homes, the rise in biophilic design will bring the outdoors truly in.
From on-trend coloured glaze to larger containers to cater for specimen plants, geometric patterns to woven and bamboo pot covers, Root’s collection will blend seamlessly in with modern or traditional interior décor. In small, medium, large sizes, Root offers glazed planters in decorative finishes and to hanging baskets and standing planters in colourful shades to create the ultimate houseplant showcase.
The Woodlodge showcase is completed with its Honey & Wild range, an innovative collection of giftable, decorative garden ornaments and accessories. Fromm garden stakes to pot hangers, wall art and spinners, garden mirrors to insect hotels, Honey & Wild will add a touch of aesthetic beauty to an outdoor space and offer retailers the opportunity for impulse spend.
Every item in the Honey & Wild collection is beautiful, functional and will help enhance a gardens natural beauty. It's no surprise that outdoor areas have been big over the past couple of years. 2022 is expected to see our outside decorated with rustic potted plant stands and vintage accessories, as our homes continue to spill outside into our gardens. Honey & Wild will provide retailers with garden décor that fuses art with practicality but above all retains a sense of fun, creating widespread appeal across all consumer demographics, whilst acting as a powerful sales driver during key gifting periods such as Easter, Mother’s Day and Christmas.
Michael Wooldridge, Director at Woodlodge said: “ Spring Fair is the kick start to retail in 2022 for our garden and home décor ranges. The past two years have been anomalous for retail, and we expect the garden and home category in 2022 to be driven by inspirational products, trends and designs which Woodlodge encompasses. If it’s the wow factor you are looking for, please visit our stand in Hall 6 which will offer you everything you need for a successful sales season.”
Woodlodge will be exhibiting in on stand 7E60-6A61 at the event which dedicated to the wholesale home, gift and fashion sectors. For more information on Woodlodge’s ranges or to request a catalogue, please contact your local sales representative or visit www.woodlodge.co.uk