Glee success for Woodlodge as garden industry reunites

Woodlodge is celebrating its return to Glee with its order books full and a new accolade under its belt as the garden retail industry returned to trade events this month.

With a larger stand in the heart of Hall 6 that showcased the company’s entire portfolio, the UK’s leading supplier of pots, planters and gardenware had an extraordinary three days of sales at the show and won the coveted New Product Award for Garden Decoration. Woodlodge cemented its position as one of the market leaders in garden décor with its new solar mirror range, winning the category from an impressive amount of entries .  Judges and visitors to the show were impressed with the clean, green solar-powered Heart Mirror which brightens up shade-filled spots and illuminates evening social spots in the garden.  The award was collected by Woodlodge’s Andrew Mellowes and Abigail Stocker.

The show saw Woodlodge return to live events for the first time in two years with a larger 870 square metre stand packed full of new product ranges and innovation. Leading the way was the launch of the highly anticipated RHS planter collaboration. Having recently made an agreement with the RHS to become its licensee of outdoor pots, the carefully curated collection features glazed botanical designs, ageless terracotta and fibreclay that celebrate the charity’s history and the nation’s love of gardening.   The range was warmly received by all visitors and orders are well above initial expectations.

Other launches for 2022 included the new brand, Emberwood, Woodlodge’s new outdoor heating range of gas and wood firepits, fireplaces and chimineas to get retailers all fired up. Following on from extensive customer research and product development, the company’s furniture range has expanded to include on trend cocoon chairs, as well as new rattan designs that encompass sophistication, style and practicality.

The return to Glee also saw been Woodlodge build on additional product ranges that complement its core offer.  Garden décor brand Honey & Wild saw new additions to its range as consumers continue to extend interior design to their outdoor space.  This trend also saw an extension to Woodlodge’s successful Water Studio collection, a calming range of plug in and go water features with strong appeal for consumers who are looking to create a sense of tranquillity at home.

Visitors were treated to an early festive cheer through Snowlodge, Woodlodge’s Christmas range that was launched earlier this year. From ornaments to traditional décor, Christmas trees and plushes, winter stars and baubles, festive lighting and seasonal wreaths, the range, which combines innovation with quality, helps to provide retailers with a real point of difference and the potential to capture a greater share of the expanding Christmas market.

Woodlodge completed its extensive line-up of new product launches at Glee 2021 with the introduction of Down to Earth’s Garden sundries and essentials which will spur on impulse purchases instore,  and new on-trend designs within its Root Indoor interior range to capitalise on the popularity in houseplants with the younger generation.

Throughout the show, the company received great feedback on the ranges on display from a variety of garden centres, high street and DIY stores and other retail outlets that visited its stand.

Michael Wooldridge, Director of Woodlodge said: “ Glee 2021 was an amazing show for Woodlodge. Not only was it the opportunity to meet all of our customers that have supported us over the last 24 months, but also to showcase our entire product portfolio. With the increasing trend in gardening set to continue, it is more important than ever for Woodlodge to continuously develop products for both novice gardeners and experienced greenfingers.   We were delighted with the very positive response to our products at Glee and the quality of leads we received as a result of exhibiting.”

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