Woodlodge’s Snowlodge collection to energise the Christmas category at Harrogate Fair

Woodlodge is delighted to announce it will be exhibiting its Christmas product range at the upcoming Harrogate Christmas & Gift Fair in January 2022. It will be the first time the business has attended the event and will be showcasing 700 festive lines on a dedicated Snowlodge stand.

The Snowlodge collection, which was launched to acclaim at the end of last year has proved popular with retailers, with Woodlodge dedicating a whole stand to it at Glee 2021. Harrogate Christmas & Gift will open doors to a new audience and retailers who are keen to capitalise on the Christmas decoration market. Being one of the very first trade shows of 2022, taking place from 16th – 19th January at the Harrogate Convention Centre, it will provide Woodlodge  with the best start, displaying the Snowlodge range to retailers and kicking off next year’s sales.

With festive décor representing big business in the gift retail industry and the company taking note of current buying trends, Snowlodge is a carefully curated portfolio of stylish, trend-led and classical décor ideas, designed to energise the Christmas sector and provide a variety of price-points across multiple categories. The range is backed by the highest quality promise and unrivalled customer service which has become synonymous with the Woodlodge brand. 

The magic of Christmas is brought to life with handmade craft products that include festive stars, room ornaments and decorations, figurines and candle holders, stylish trees, gonks and baubles, novelty doorstops as well as wreaths, garlands and joyeux LED lighting that will illuminate the home for Christmas.

Woodlodge has also produced a range of amazing outdoor Snowlodge easy-to-assemble decorations including silhouettes, stakes, reindeer and a range of lighting solutions to create the best ever display, providing retailers with the ultimate Christmas collection under one roof.

With 2021’s celebrations set to be big on decorations and table dressing following the muted festive period of 2020, Woodlodge’s Snowlodge range will continue this trend with its magical and whimsical products that are perfect for a family orientated Christmas.    As people want to spend more time with loved ones over Christmas and staying in for New Year, retailers can expect consumers to embrace the festive season like never before, with nostalgia and splendour playing a large part.

Nature has been at the core of many activities over the past two years, and it is predicted that consumers will be seeking a more simplistic approach to their festive decorations next year. Snowlodge offers an earthy, subtle and muted palette in its range, with snow white shades, frosted silver and glass playing a big part in the home, as well as rustic wood and rattan adding decorative effect in a time of good will and optimism post pandemic. 

Michael Wooldridge, Director at Woodlodge said: “ We were thrilled with the reaction to our Snowlodge range in 2021 and are now ready to bring our offering to the wider market including independent retailers and department stores at Harrogate & Christmas Gift. With Christmas being a fast-evolving trade and sales starting increasingly early, Harrogate is the perfect show for retailers to view themes and innovation  and explore the Snowlodge festive collection which builds on Woodlodge’s expertise from our Honey & Wild garden and gift décor range.”

Woodlodge will be exhibiting the Snowlodge range in Hall M, stand M24.  The Christmas collection is backed up by innovative displays and merchandising to ensure a busy and profitable festive 2022 season. 

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