Hot on the heels of Harrogate Christmas & Gift Fair, the first event of the new year, Woodlodge is delighted to announce it will be taking three of its most popular ranges to Spring Fair in February, giving retailers the opportunity to see its new and best-selling ranges ahead of the new season.
Following continued success at Glee at Spring Fair in previous years, Woodlodge’s Honey & Wild garden décor, Root Indoor interior collection and festive portfolio Snowlodge will be showcased on a 140 square metre stand in the heart of Spring Fair’s Hall 6, dedicated to Home, Living and Décor. As the company enters its 35th year of trading, Woodlodge will be exhibiting its new interior and gifting product lines across three in-demand categories, guaranteed to drive sales from outside the traditional retail sector, while still meeting key buyers from the garden trade.
The Honey & Wild range grew significantly in 2021, and heads into 2022 with further new additions including solar mirrors, insect hotels, wall art, garden spinners and arches, all designed to maximise outdoor sales and embellish garden spaces. With the garden décor category thriving and consumers decorating their gardens with the same care as their interior rooms, Honey & Wild offers an unique collection of fun, quirky garden products that are guaranteed to add character to any garden.
Alongside the expanded Honey & Wild collection, Woodlodge will be focusing on its flagship interior range, Root Indoor. Inspired by the booming trend of consumers extending their passion for gardening into the home, Root offers brand new designs that will appeal to all demographics and compliment all homes. From character pots, to natural wicker, geometric lines and vintage hues, Root Indoor makes it simple retailers to focus on both interior trends and the new generation of gardeners’ passion for houseplants.
Also new to Root is a new collection of realistic-looking artificial plants and flowers. With homeowners enhancing their everyday spaces with houseplants, one of the hottest botanical and biophilic trends is adding greenery to a home to give it a sense of life. Root’s potted faux plants range from palms to monsteras and create the aesthetic of an indoor urban jungle for consumers that don’t quite have a green thumb or live busy lifestyles.
Woodlodge’s new Snowlodge collection offers over 700 different products including Christmas decorations, tree decorations, lighting, ornaments, plushes and more. Boasting have one of the largest collections of Christmas decor under one roof in the garden industry, Woodlodge will showcase Snowlodge’s carefully curated portfolio of trend-led and traditional décor ideas, designed to elevate festive sales and provide a variety of price-points across multiple categories.
Woodlodge is also honoured to be sponsoring the GTN Greatest Christmas Awards 2022, which brings the garden retail industry together to celebrate the great work that takes place over the festive season. The winners will be announced on The Stage at Spring Fair on Monday 7th February at 5:00pm.
Michael Wooldridge, Director at Woodlodge said: “ The return of in person events provides Woodlodge with an excellent opportunity to showcase the latest product innovation and extended ranges that we have working on in the past year. Spring Fair is the UK’s biggest trade show for gift and home products, and a key trading opportunity for many of our customers. Our aim at the show is to highlight these three key product ranges to the attention of independent and multiple retailers that attend this prestigious event.”
Representatives from Woodlodge will be in Hall 6 on stand 6A60 throughout the duration of the trade event to highlight each of the individual ranges to retailers and buyers who attend the show.